Monday, December 30, 2019

Argumentative Essay - Affirmative Action - 1148 Words

One day, there were two people who went to a company for a job interview for only one job position. The first candidate graduated from a prestigious and highly academic university, had years of work experience in the field, and in the mind of the employer, had the potential to make a positive impact on the companys performance. The second candidate does not have a college degree and is just starting out in the field and seemed to lack the ambition that was visible in his opponent. Who do you think was hired for the position? If this story took place before 1964, the answer would be obvious. However, with the adoption of the social policy known as affirmative action, the answer becomes unclear. Affirmative action is a product of the civil†¦show more content†¦To many, this made sense. Supporters of affirmative action asked, why not let the government help them get better jobs? After all, the white man was responsible for their suffering. While this may all be true, there is another question to be asked. Are they all truly responsible for the years of persecution that the African Americans were submitted to? Probably not. Does the person working in the cube next to me resent me knowing consciously that we are working side by side because of affirmative action and not because we both qualify to be employed there? Probably so. This type of work environment is not strengthening diversity, it tears it down. Affirmative action supporters make one large assumption when defending the policy. They assume that minority groups want help. This, however, may not always be the case. They fought to attain equality, not special treatment. To some of them, the acceptance of special treatment is an admittance of inferiority. Some would include me. I believe I can become successful on my own. I don’t need laws to help me get a great job. I along with many others who are against affirmative action want to be treated as equals, not as incompetent. Although discrimination is not placed in a well-distant past, affirmative action is an unneeded and drastic remedy for today’s world (Farron, Steven, 2005) AffirmativeShow MoreRelatedThe Toulmin Model Of Argument 11533 Words   |  7 PagesWhat’s causing the author to say the things s/he does? or Where’s the author coming from? Here’s a visual representation and an example: In this example, the claim that universities should reinstate affirmative action polices is supported by the reason that affirmative action provides equal access for all ethnic groups. It’s generally acknowledged by most Americans that equality of access is a basic American value. There are three additional parts to Toulmin’s model of argument. NotRead MoreWhy I Am A Doctor1334 Words   |  6 Pageseducation, and now that affirmative action is gone, several of them will not be able to succeed in life. And finally, Henderson uses ethos practically throughout the whole article. He repeatedly states that he is a well accomplished journalist that was given his opportunity through affirmative action. (1-2) This was a vital first step. However, I then had to learn to utilize them in my own argumentative essays. I accomplished this task in the third project, â€Å"Research Argument Essay.† I used all threeRead MoreContemporary Moral Issue Essay2709 Words   |  11 Pages philosophical essays, and book excerpts, all of which will be posted on Blackboard (http://blackboard.wm.edu). Goals of the Course: By taking Contemporary Moral Issues, students will: learn how to read difficult philosophical texts and gain an understanding and appreciation of important arguments in the field; learn how to express their thoughts in writing clearly and concisely (students will have the opportunity to attain this goal through response papers, quizzes and essays); learn how toRead MoreArgumentative Essay : Illegal Immigration2523 Words   |  11 PagesArgumentative Essay on Immigration Illegal immigration has been a problem for the United States for a long time. This phenomena is not new and thousands of illegal immigrants have come into US through either the Mexico border, the Pacific Ocean, or through many other ways. Some people have entered the country legally through a visit visa, but then have stayed illegally and are working in various places. Illegal immigration is a double edged sword; on the one hand it provide the local economy withRead MoreStay at Home Fathers2294 Words   |  10 Pagesto have a second shift where by he comes home and assumes household responsibilities. In fact they should not be called stay at home dads or house husbands, but people who are just carrying out their parenting roles. Thesis statement This is an argumentative aiming at proving that stay at home dad is becoming normal practice and as such it is reversing what has been considered a stereotype that dads have to go out and work while mums remain at home to take care of children. To accomplish this taskRead MoreInstructive Text Types11631 Words   |  47 Pagestype†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Chapter 2.Text Forms†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.... 2.1 The descriptive text form†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.... 2.2 The narrative text form†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2.3 The expository text form†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦.. 2.4 The argumentative text form†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2.5 The instructive text form †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦ Chapter 3.The directive-instructive text-type†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦.. 3.1 General characteristics†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3.2 Directive and InstructiveRead More Can Fiction be Philosophy? Essay3907 Words   |  16 PagesIris Murdoch. I have selected for discussion three central claims from Loves Knowledge, Nussbaums essays on philosophy and literature. The first claim pertains to the relation of writing style to content. (3) On this topic Nussbaum suggests that writing style is not neutral; the form of writing influences the content conveyed; certain aspects of life cannot be conveyed adequately in argumentative writing; and literary artists can state...truths about human life which escape philosophical proseRead MoreEuropean Collective Identity11275 Words   |  46 Pageson within and outside these normative debates which are used to construct a particular narrative as a special (even chosen) people. Normative arguments are a part of narratives; they are embedded in narrative clauses that convey meaning to argumentative debates (Eder, in press). Normative debates are therefore an important part of the process of identity construction, part of an ongoing story that is produced in arguing about Europe. The Reference Object of a European Collective Identity MakingRead MoreLibrary Management204752 Words   |  820 Pages . . . . 109 Goals, Themes, and Directions . . . . . . . . . . . . . . . . . . 110 Objectives, Initiatives, Pathways, and Strategies . . . . 111 Activities, Tasks, and Initiatives . . . . . . . . . . . . . . . . . 113 Evaluation—Accountability in Action . . . . . . . . . . . . . . 113 Planning Hierarchy—An Example . . . . . . . . . . . . . . . . 115 Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 117 6—Marketing Information Services . . . . . . . . . . . . . . . . . 118Read MoreIgbo Dictionary129408 Words   |  518 Pagescontaining the MSS on the shore near Towyn, Wales, where it had been washed up. He found a letter inside with an address, to which he sent the MSS, and in this way they came into the hands of Mrs Dennis. The edge of the paper had been worn by the action of the water, but most of the writing was legible, and the rest which was a little difficult to decip her was copied out by Miss Beswick, one of our C.M.S. missionaries. This dictionary gives forms in the Onitsha, Bonny, Arochukwu, and Ungwana

Sunday, December 22, 2019

What role does matter play in making social worlds secure...

What role does matter play in making social worlds secure or insecure? The aim of this essay is to illustrate the role that matter plays in making social worlds secure or insecure. This introduction will give a brief overview of what this essay will include, also giving brief definitions of any key theories and concepts that will be used throughout. To discuss the role that matter has in the securities and/ or insecurities of social worlds, this essay will use examples which are discussed in the DD308 course book Security: Sociology and Social worlds. (Carter et al, 2008). There are a number of questions that will be discussed in this essay such as, what do sociologists mean when they refer to something as ‘matter’? What is a ‘social†¦show more content†¦All this has added to the growing popularity of the Harry Potter brand that is everywhere today. Young readers can relate to Harry’s issues and the books create another world the readers can subconsciously ‘escape’ too. The Harry Potter stories are a great example to show how matter can affect the social world’s people live in and can be used to demonstrate the power branding can have on the world around us. Due to the massive popularity of the books, Warner decided to capitalise on their popularity and turn them into films, and due to the movies, paraphernalia and huge cult following, the Harry Potter franchise is worth an estimated  £2.2 billion (Simmons, 2005). The Harry Potter franchise is a good example of the theory of ‘psycho-social’ (the psychological relationship readers have with the books) and also we can see how the franchise plays on these feelings to ‘mediate’ messages to various social and cultural groups, by looking at this franchise one can see how inner emotional security is developed and used for profitable gain. Another example of people’s insecurities being used for profitable gain which is addressed in the book Security: Sociology and Social worlds. (Carter et al, 2008) is that of Gated communities and SUV’S (sports utility vehicles). Gated communities are growing rapidly inShow MoreRelatedRole Of The Natural World Security1863 Words   |  8 PagesWithin the natural world security is fundamental to the survival of living things and so basic needs such as air, food, water, disease avoidance and shelter from the elements are vital. Within the social world like the natural security forms the basis to which people and society can function well, and explains why security is of primary concern through all spheres of said society. This assignment seeks to look at the role matter plays in making social worlds secure or insecure. This will be doneRead MoreHow Does Matter Play For Making Social Worlds Secure Or Insecure?1849 Words   |  8 PagesWhat role does matter play in making social worlds secure or insecure? Illustrate your answer with reference to any two chapters from Security: Sociology and Social Worlds Within the natural world security is very fundamental to survival and living things gravitate towards it. Basic needs such as air, food, water, disease avoidance and shelter from the elements are vital. Within the social world like the natural it forms the basis to which people and society can function well, and explains whyRead MoreIs Daycare A Good Choice For Any Child s Development?2002 Words   |  9 PagesChildren have a need to feel an attachment to others or even objects such as; a blanket,or special toy like a teddy bear, which can provide a secure base for supplying their physical needs.Children can form multiple attachments with those around them, who provide ongoing care. Attachments are influenced by sensitivity, and being emotionally responsive to a child’s needs and observed behaviours. This essay includes;two fundamental themes attachment and emotion and definitions of what attachment andRead MoreDisadvantages of a Nuclear Family1478 Words   |  6 Pagesfamily, feels that bringing up a child is a mammoth task for a parent in a nuclear setup. Creating a secure atmosphere for the child is a concern that leads to a great deal of stress. Security is one aspect that’s beautifully looked after in a joint family.    A family plays an important role in framing the personality of a child. It is probably the most effective social support unit providing a secure and safe atmosphere for the child. Our values and attitudes are shaped by our families and these areRead MoreAttachment Styles And Its Effects On Adulthood Essay2110 Words   |  9 Pagesof Freud’s theories about love and was the psychoanalyst who coined the term ‘attachment. He believed that attachment styles in early childhood affect adults and their future relationships. His theory strongly suggested that children come into this world with an innate desire to form an attachment with others, in order to survive. Mcleod (2009) found that â€Å"attachment can be understood within an evolutionary context in that the caregiver provides safety and security for the infant†. Through time, psychologistsRead MoreDifferent Styles Of Attachment : The Level Of Care, Attention, And Type Of Relationship2012 Words   |  9 Pagesmassive effect on their personalities which will result in secure, ambivalent, avoidant, or disorganized attachment. Secure attachment is what we should all aim for. This attachment is the result of caregiver having a good relationship with the child, who is confident that their needs will be met with the appreciate response. They’re comfortable with separating from the caregiver and exploring the world knowing that the caregiver is a reliable secure base. They can also be easily comforted in times ofRead MoreEssay in Social Work Theory3575 Words   |  15 PagesMODULE NAME: THEORETICAL PERSPECTIVES IN SOCIAL WORK ASSIGNMENT TITLE: Choose at least two social work theories; explain their main principles, advantages and disadvantages and apply them to the assessment, planning and intervention in one of the case studies provided below. Discuss your rationale for choosing the theories selected. Case Study 2: Ramesh Ramesh is 45 year old Sri Lankan man who works as a telephone engineer. He lives alone, but for many years he looked after his elderlyRead MoreThe Effects of Attachment Style on Adult Romantic Relationships4807 Words   |  20 Pagesliterature review was that insecure attachment style would negatively affect the overall dynamic of adult romantic relationships while secure attachment would promote positive and healthy romantic relationships. Empirical studies looking at attachment style and relationship issues such as one’s views of self and others, communication, sexual intimacy, childhood family dynamic and God were evaluated. Reviews of studies were in line with the hypothesis indicating that insecure attachment does negativelyRead MoreThe Age Of Elderly People1621 Words   |  7 Pagesbecome sustainable even as they grow old. Nations like Sweden and Germany are already experiencing this. Currently, the number of young people in the world tops the list of the age groups w ith the most population. The world is also on the verge of transitioning to sustainable sources of energy and means of carrying out business. This means that in a matter of years, or rather decades, these young people will have attained the optimum levels of sustaining a population to advanced age limits. Taking aRead MoreAn Evalution of the Attachment Theory Essay13038 Words   |  53 PagesTHE ATTACHMENT THEORY AN EVALUTION OF THE ATTACHMENT THEORY WHEN WORKING WITH CHILDREN IN CARE Gail Walters Dissertation Social Work BA (HONS) Manchester Metropolitan University Tutor: Pauline Black CONTENTS Pages Abstract

Saturday, December 14, 2019

Differences Between Laptop and Netbook Free Essays

What are the Difference between Laptop and Netbook? So what is the difference between laptop and netbook? A laptop (also called a notebook) is computer which has been designed to be made portable, featuring a screen hinged to a keyboard. A laptop includes a battery for portable power and a touchpad instead of a mouse for input. Mini laptops (also called a netbook, subnotebook or ultraportables) take these ideas further still, creating a new market above handheld computers, smartphones and personal digital assistants. We will write a custom essay sample on Differences Between Laptop and Netbook or any similar topic only for you Order Now The primary characteristic of these are smaller size and weight, which are pretty similar to the average diary, as well as costing less than a standard laptop with prices starting at around ? 150, an excellent solution during the credit crunch! Mini laptops aren’t as powerful as bigger notebook computers, and lack the power for big, demanding programs as well as an optical disc drive – so no CDs or DVDs. None the less, connectivity is a central focus for netbooks. Internet downloads are quickly catching up on hard media products, so perhaps it’s not such a loss. In short, the difference between laptop and netbook is a netbook is smaller, lighter, cheaper (on the whole) and simpler. New mini laptops are expected to sell in the region of 5. 2 million units by the end of 2008, 8 million during 2009 and up to 50 million by 2012 – a ten fold growth. Industry analysts are torn whether or not subnotebooks will cannibalize the laptop market, some suggesting that a mere 10% market share will be taken. However, in this economic downturn, people will always look for cheaper products and with mini laptops available from ? 150-200, perhaps there is a big market after all. So is it game over for the standard laptop and pc? Unlikely; whilst mini laptops can perform dozens of tasks to identical or similar standard of larger computers, they will (for the time being) be limited by battery size, processing power and storage space, the difference between laptop and netbook is pronounced enough not to make the former obsolete. Furthermore, when using a computer over a prolonged period of time, it would make sense to use a bigger screen and a faster processor of a desktop replacement laptop or a PC, particularly for demanding programs’ such as games. And finally, similarly priced but laptops, of varying quality, are available for around ? 200-300 leading some industry analysts to believe that the consumer focus will be on functionality and not merely size and weight. At the opposite end of the spectrum, mobile phone manufacturers and providers are tapping into the netbook market with the Samsung NC10, LG X110 and Carphone Warehouse launching the Webbook – a branded laptop made by Elonex. Vodafone has linked arms with Dell with its Inspiron Mini 9, offering 3G mobile broadband contracts. Orange have followed suit with by cosying up with Asus and the Eee PC 901. How to cite Differences Between Laptop and Netbook, Essay examples

Friday, December 6, 2019

Business Organization and Policy

Question: Describe about the Business Organization and Policy? Answer: Introduction This paper has focused on discussing the concept of business ethics and ethical consumerism in real business context. Increasing number of business firms have been focusing on integrating sustainable business practice as the concept of ethical consumerism has been receiving greater attention. This paper has been constructed in two parts. First part has considered the incident of garment industry of Bangladesh. Poor infrastructure and non-compliance with the health and safety standards have led to collapse of Rana Plaza which exports to high end cloth retailer of Europe and America. This situation has been analyzed and addressing the major reasons behind this accident, some recommendations have been provided in order to improve the situation. The second part of this paper has considered an ethical business firm and discussed the organizational approach to ethical consumerism and eco-friendliness along with the organizational values. In this paper, the ethical consumerism and environme nt friendly business practice of Nike has been discussed. Business Ethics and Ethical Consumerism Business ethics critically scrutinizes the moral principals as well as ethical issues that may arise in the business environment. Business ethics can be applied to different functional areas of an organization for regulating several business activities. Ethical business practice ensures that the activity of the organization do not harm the society and the environment for making economic benefits. Stakeholders are given significant importance for determining the business activities and it is evident that ethics plays a major role in shaping the reputation as well as profitability of the business firm. Concept of ethical consumerism has received significant importance in the recent decade. It refers to the practice of purchasing products that are produced ethically or without making any harm to the society and environment. Positive buying and moral boycott are the forms for practicing ethical consumerism. Positive buying refers to purchasing of ethical products as well as business whic h operates on the principles of doing good to the society and environment instead of having the target to fulfill self interest. Moral boycott refers to the practice of avoiding the products that are perceived to be associated with unethical behavior. Businesses that do not ethical regulations and do not integrate sustainable practice are more likely to be avoided by the ethical consumers. The growing concern regarding ethical consumerism has forced the organization in ensuring ethical business activities. Incident of Rana Plaza and Its Impact Garment industry of Bangladesh significantly contributes in the economy of nation. Bangladesh is one of the biggest exporters of clothes to Europe and America as the wage rate is significantly low (Ahamed, 2013). In 2013, 1134 people were killed and 2500 were injured when Rana Plaza collapsed. The worst accident in the garment industry of Bangladesh has snatched several lives due to the poor working condition. The leading multinational clothing organizations have pledged to enhance the safety standard in the booming garment industry of Bangladesh. It is evident that the industry is not well structured and poor regulatory system of the industry has enhanced the safety risk of the workers (Burke, 2014). Poor compliance with the safety standards, lack of clear vision, poor organizational strategy and values are the major reasons behind such incident in the garment industry of Bangladesh (David Mariani and Valenti, 2015). International brands like Mango, Bennetton, Prrimark, Matalan were sourced from the Rana Plaza of Bangladesh. The incident of Rana Plaza creates a negative impact on these high end brands. Ethical consumerism has been receiving growing attention, especially in the western countries. However, incidents such as Rana Plaza have indicated that these clothing firms are not complying with the ethical standards. Child labor and poor safety conditions of Bangladesh garment industry is the major concern for the ethical consumers across the world. Not only Rana Plaze, the entire garment industry of Bangladesh is exposed to high risk. Hence, the multi-national importers are highly concerned with the working condition and health and safety issues of the works as it has significant impact on the financial position of the business. Recommendation for Improving the Business Practice The above sections has identified that the business will encounter major issues due to non-compliance with the ethical standards. The consumers may refuse the products as those are manufactured in poor working environment which does not meet the ethical standards. Hence, it is important to improve the working condition of the garment factory in Bangladesh. The workers are exploited by the multinational fashion brands and it needs to be stopped for ensuring ethical sourcing and manufacturing. This section will focus on providing some recommendations and outlining strategies that would help in improving the business practice for the Bangladesh garment industry as well as the multi-national fashion brands (Washington Post, 2014). First of all, the government must take some initiatives for developing firm regulatory framework for the garment industry of Bangladesh. It must focus on working condition, health and safety issues along with job security. Thus, the garment industry of Bangladesh can achieve long term growth (Oka, 2015). The international organizations or the importers of readymade clothes need to take some capacity building programs which will help in redistributing power among the pillars though employee empowerment (THOMASSON, 2015). It is very important to educate the workers and provide appropriate training and assistance to the middle management for developing healthy work culture. Regular revise of wage is important for ceasing exploitation of the worker and it will help in meeting the ethical standards of business. However, it may enhance the cost of the exporters (Ramesh Kurpad, 2014). The auditing system need to be improved and the buyers must get information regarding the workers condition. The better focus will help in improving the present working conduction which does not comply with the ethical standard (Parveen, 2014). Training programs can be conducted for the workers in order to enhance productivity as well as assisting them in maintain safe working environment (O'Connor, 2014). Ethical Consumerism: Ethically Produced Products Nike is the one of the leading global brand of sports shoes and apparel. The organization believes that sustainability is the principal catalyst in improving the business practice through innovation. Nike has an ethical code for all the employees and it helps in defining the desired standards of conduct which must be followed by the employees. The ethical code of Nike includes product safety, employee activity, utilization of resources, ethical behavior, legal compliance etc (About.nike.com, 2015). Sustainable innovation is the core strategy of the organization which is applied in case of designing, materials, manufacturing as well as retail. Nike is engaged in various activities that continuously evaluate the major impact of the business and set public targets in order to improve the ongoing situation. The company has been encouraging innovation throughout the supply chain. Nike sources product from various factories and these factories are neither owner or operated by the organization. Hence, it is very important for the company to ensure that the suppliers are also complying with the ethical standards. Nike has been focusing on establishing long term relationship with the strategic suppliers in order to exhibit commitment to engage the workers, environmental responsibility and ensuring safe working conditions. It has been ensured that the factories comply with the Nikes code of conduct for enhancing the worker as well as environmental performance (the Guardian, 2012). Values Earlier employee engagement was considered as a community investment activity at Nike. Initially, it was undertaken with the aid of community grant programs. Nike had focused on harnessing the energy of the active volunteers for driving the overall community engagement as well as investment. Nike has established WE portal which has emphasized on connecting the global workforce of the organization. Nike had organized a brainstorming session with the Nike as well as Non-Nike leaders for developing strong communities in order to facilitate social change. Nike is committed for being responsible employees. Nike focuses on paying at least the minimum defined by that particular nation. In order to enhance worker engagement, Nike focuses on improving the worker engagement as well as well being (Banjo, 2014). The organization does not approve child labor in the factories and the contract suppliers and manufacturers require complying with the code of conduct of Nike. Giving significant importa nce to the workers, Nike ensures positive results in long term by improving the labor conditions (www.nikeresponsibility.com, 2015). Nike offers a healthy, hygienic and safe workplace for the employees. The company has focused on taking necessary steps for preventing injuries and accident in workplace. The contractor has a system for detecting, avoiding and responding to the potential risks related to the health and safety of the workers. Nike has developed as well as implemented procedures that help in reducing or eliminating the risk associated with physical and mental health along with the social well being. Preliminary medical services and first aid are available for any workplace hazard. Environmental Friendliness The principle environmental impact of the business activities of Nike takes place in the supply chain. It has been observed that the major environmental impacts are related to the materials production which includes growing the raw material along with the extraction, processing and finishing. It has developed new ways for lowering the negative impact on the environment (Nikeresponsibility.com, 2015). In case of traditional shoes, upper part is consisted of several components that is cut and sewn together. However, Nike Flyknit has revolutionized the traditional practice of shoemaking through knitting the upper parts of the shoe precisely engineered for the support and strength. It has significantly contributed in reducing waste during the manufacturing procedure. Nike has developed the Making App which can be used easily by the designers of the company for making better choices regarding the materials used. Nike had adopted a dyeing process which is waterless (nikemakers.com, 2015). Nike has been using fabric which can be recycled and the water free process of dyeing. Thus, Nike is applying innovation for reducing the environmental impact for the better world. Nike is committed to the safety of the products, employees, consumers as well as the environment. The company has a list of restricted substance and use of these hazardous chemicals is prohibited. Nike has been encouraging the contract manufacturers and suppliers to integrate green chemistry for eliminating, reducing as well as managing the toxic chemical in a responsible manner. One of the important innovations of Nike is environment friendly rubber which contains 96% less toxin. Thus the use of Nike ColorDry, eco-friendly rubber, Nike Flyknit etc have significantly contributed in reducing the environmental impact. In this manner, Nike has been focusing on achieving null discharge of hazardous chemicals within 2020 (the Guardian, 2013). Conclusion and Recommendation This paper has provided significant insight to the importance of ethical business practice in present situation. According to the ethical consumerism, only the ethically manufactured goods will be bought by the aware consumers. Collapse of Rana Plaza in Bangladesh has depicted that poor working condition of garment industry. It had created a negative impact on the multi-national fashion brands. It is recommended that the government must take initiative for developing firm regulatory framework. Additionally, the companies must focus on developing infrastructure which complies with the organizational safety requirements and thus products will be sourced ethically. Moreover, the ethical business practice of Nike has been discussed which demonstrated that the organization has integrated sustainable practice through innovation. It has been observed that Nike ColorDry, eco-friendly rubber, Nike Flyknit etc have contribute in reducing the environmental impact of business activities. References About.nike.com, (2015).About Nike - Sustainability. 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